Creating Mutually Beneficial Synergies

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Mahindra Comviva’s expertise in end to end content management combined with Sacom’s robust catalogue of Arab, Asian and Hollywood video content will lead to new growth opportunities

Tech Mahindra’s mobile solutions provider arm Mahindra Comviva in January joined hands with Sacom Mediaworks, a leading content aggregator in Middle East and Africa, to provide a broad range of digital VOD content –- short and long format — to Mooditt Digital Store, Mahindra’s digital marketplace for content.

This tie-up assumes significance, as it will allow both the companies to “create mutually beneficial synergies” at a time when the world is witnessing an exponential growth of digital content, making content discovery and distribution a tough challenge.

While the challenge for distribution channels is to get access to right content in the minimal possible timeframe, the content providers — especially small time artists and independent content creators — are confronted with the challenge of maximising their reach and monetising the content. This deal shows the way to bridge this gap.

“We are very pleased with our partnership with Sacom Mediaworks as it puts us on a stronger footing in the Middle East and Africa. Mahindra Comviva’s expertise in end to end content management combined with Sacom’s robust catalogue of Arab, Asian and Hollywood video content will lead to new growth opportunities in the region. We are looking forward to working with Sacom Mediaworks and create mutually beneficial synergies,” said Atul Madan, Senior Vice President, Digital Lifestyle Solutions at Mahindra Comviva.The deal will help Mahindra Comviva to leverage Sacom Mediaworks’ global content portfolio that includes over 10,000 hours of video content spanning genres like Feature Films, Television Series, Short Films, Live Entertainment Events, Celebrity Chat shows, and Health and Fitness shows. Mahindra Comviva’s solutions are deployed by over 130 mobile service providers and financial institutions in over 95 countries.

Speaking about this tie-up, Dinesh Gupta, Director, Sacom Mediaworks said: “We’re excited to join forces with Mahindra Comviva that brings the pedigree of Mahindra & Bharti Airtel Group, having successfully consolidated their position as market leaders in Telecom and Mobility solutions domains with presence in four continents and 70+ countries. We will be working together to grow the reach and monetisation potential of our content together and offer our entertainment IPs & VOD content in Hollywood, Arabic & Bollywood genres for Middle East, Africa, Russia, CIS countries and Asia Pacific.”

He added that Mahindra’s Mooddit Digital Store addresses the twin problems of reach and discoverability of content and “deserves a more robust content library to implement at scale. Every story deserves an audience and this partnership will go a long way in taking the stories to their audiences”.

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