Indian health & wellness supplements major Guardian Healthcare has roped in actor and fitness icon John Abraham as the company’s brand ambassador to promote its GNC brand of nutrition and wellness products globally.
“We are extremely delighted to sign on John Abraham as our brand ambassador, as he embodies the brand philosophy to ‘Live Well’. In John we have found a partner who reflects the right commitment and attitude in order to advocate and promote good health,” said Shadab Khan, CEO of GNC India.
The partnership will help support further growth for the company in India, as the actor allows the company “to connect with millennial audiences”, added Khan.
The association will help elevate brand awareness and drive traffic and visibility for franchise locations throughout India, where nutraceuticals market currently stands at $4 billion and is expected to grow at 20 percent each year, to reach $10 billion by 2022.
GNC India aims to expand its availability across all large supplement and pharmacy stores by 2020 in all Metros and Tier 1 Towns.
Guardian Healthcare and GNC have identified four building blocks of nutrition – Multivitamins, Omegas, Proteins, and Probiotics to focus on.
“GNC is a one-of-its-kind brand devoted exclusively to helping people improve their quality of life and to encourage them to stay fit and healthy. I have been a loyal, long-time customer and use a range of GNC products. The brand believes in a holistic approach towards health and wellbeing. GNC’s vision resonates with my own lifestyle and way of living. I’m delighted to join GNC India to create awareness about the right line of nutrition for Indians,” said John Abraham, the newly-appointed brand ambassador for GNC India.